Brazil’s Méliuz Invests $28.4M in Bitcoin, Adopts BTC Treasury Strategy

Brazil’s fintech company Méliuz has become the first in the country to include Bitcoin in its treasury, buying more than $28 million of BTC. The move marks a shift in the firm’s financial strategy, with the company now focusing on increasing its Bitcoin holdings through corporate structures and capital management. Méliuz confirmed that the bank is using this strategy not just to deal with inflation and currency risks, but because it's now one of its main ways of doing business. Méliuz Shareholder Approval and Strategic Shift On May 15, Méliuz held a shareholder meeting, at which investors approved the proposal to transform the firm into a Bitcoin treasury corporation. Israel Salmen, the executive chairman of Méliuz, posted on the social platform X, confirming that the plan received support from a clear majority of shareholders. This move makes Méliuz the first publicly traded company in Brazil to formally adopt Bitcoin as a key financial asset in its corporate treasury. https://twitter.com/IsraelSalmen/status/1923134780214034680   Méliuz’s management explained that the company will now work to maximize the amount of Bitcoin per share. The company emphasized using cash generation, corporate structures, and financial instruments to grow its Bitcoin holdings. Details of the Bitcoin Purchase Méliuz confirmed that it has acquired 274.52 BTC at an average price of $103,604 per coin, for a total purchase cost of $28.4 million. This brings the company's total Bitcoin holdings to 320.3 BTC, which are currently valued at over $33 million.  Amid this announcement, the BTC price has been trading above $104k with experts even predicting a potential to touch a $1M high . The company made its initial Bitcoin purchase on March 6, 2025, when it acquired 45.73 BTC. Méliuz stated that future purchases will be strategic and structured to increase value for its shareholders. Wider Crypto  Industry BTC Buying Trends Alongside Méliuz, other companies have recently announced Bitcoin treasury strategies following Michael Saylor-led company Startegy. DayDayCook, a U.S.-listed company, announced on the same day that it had purchased 100 BTC, with a goal of reaching 500 BTC in six months and 5,000 BTC in three years. In the Middle East, Abraaj Restaurants Group became the first publicly listed company in Bahrain to add Bitcoin to its balance sheet, acquiring 5 BTC. Meanwhile, the United States is also advancing a proposal to establish a national Bitcoin reserve. Essentially, Méliuz’s announcement adds to the growing trend of corporate Bitcoin adoption, with companies worldwide exploring Bitcoin as part of their treasury management approach.