一亿播放量的秘诀只有一个：你的内容是观众从没见过的东西吗？
拥有3.5亿YouTube订阅者的全球最大网红MrBeast，近期在一次视频访谈中引用了一个TED演讲里的比喻——开车路上看到一头普通的牛，你不会多看一眼；但看到一头紫色的牛，你会多看好几眼，一年后还记得。唯一的区别，只是颜色不同。
社交媒体也一样。刷到见过的内容，相当于看到一头普通的牛；但地下建地堡、让两个人住进去——那就是社交媒体上的紫色牛。
他的建议只有一句：用紫色思维，让你的创意成为那头紫色的牛。不要只是做一头普通的牛。
全球最大网红 MrBeast：想在社交媒体上爆火？做那头紫色的牛
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