A growing number of companies are aggressively pursuing Bitcoin acquisition strategies, with Strategy, Metaplanet, and Marathon Holdings announcing significant moves to increase their Bitcoin holdings.
Strategy ( MSTR ), a leading player in corporate Bitcoin adoption, continues to expand its already massive Bitcoin holdings. The company added 22,048 BTC for $1.92 billion, at an average price of $86,969 per Bitcoin, according to a recent filing.
$MSTR has acquired 22,048 BTC for ~$1.92 billion at ~$86,969 per bitcoin and has achieved BTC Yield of 11.0% YTD 2025. As of 3/30/2025, @Strategy holds 528,185 $BTC acquired for ~$35.63 billion at ~$67,458 per bitcoin. $STRK $STRF https://t.co/1sfyBIglnt
— Michael Saylor⚡️ (@saylor) March 31, 2025
Strategy now holds a total of 528,185 Bitcoin, acquired for $35.63 billion, with an average purchase price of $67,458. At current prices, these holdings are valued at over $43 billion. The latest purchase was largely funded by additional common share issuance, totaling $1.2 billion, and proceeds from its STRK preferred share ATM and STRF preferred share offering.
Bitcoin miner MARA Holdings Inc ( MARA ), is also looking to significantly increase its Bitcoin holdings. The company plans to offer up to $2 billion worth of its stock, with the proceeds intended to be used, in part, to purchase more Bitcoin.
Marathon has entered into an at-the-market agreement with investment giants, including Cantor Fitzgerald and Barclays, to sell up to $2 billion worth of its stock. This move mirrors the strategy employed by Strategy, which has utilized various market offerings to amass its substantial Bitcoin treasury. MARA currently holds the second-largest Bitcoin treasury among public companies, with 46,374 BTC, according to BitcoinTreasuries.
Japan's Metaplanet is also adding to its Bitcoin position. The Tokyo-based company, which began buying Bitcoin as a "core treasury reserve asset" last year, announced 2 billion yen ($13.3 million) in zero-coupon ordinary bonds to fund further Bitcoin purchases. Metaplanet CEO Simon Gerovich stated that the company was "buying the dip." Metaplanet currently holds 3,200 Bitcoin.
*Metaplanet Issues 2 Billion JPY in 0% Ordinary Bonds to Purchase Additional $BTC * pic.twitter.com/ZrC5plI1Nc
— Metaplanet Inc. (@Metaplanet_JP) March 31, 2025
The trend of corporate Bitcoin adoption is gaining momentum, with some analysts predicting a significant increase in the number of S&P 500 companies holding Bitcoin.
"Across all the different strategies and implementations, I anticipate that by 2030, a quarter of the S&P 500 will have BTC somewhere on their balance sheets as a long-term asset," Elliot Chun, partner at Architect Partners, said in a comment on Friday. Chun believes that corporate treasury managers will increasingly feel pressured to adopt a Bitcoin strategy.
