YOYOW, whose name comes from You Own Your Own Words, aims to build a network of contribution pricing and equity returns for content production using a decentralized consensus-based approach using blockchain technology, So that content producers, content investors, content filters and ecological builders can get reasonable incentives and returns.

The original intention of YOYOW is to build a reasonable content revenue distribution mechanism and a value network based on user content evaluation. Any content platform (including but not limited to websites, Apps and other forms of expression) with the theme of text, video, pictures, audio or even live broadcast can use YOYOW network to build a content incentive platform with the corresponding theme. A unified content evaluation algorithm is used to evaluate content among different platforms. Content producers, content investors, content screeners and platform builders will all focus on the YOYOW ecology and get corresponding and reasonable returns based on users' evaluation of content.