UTU believes in a more human Internet. UTU is a pioneer in digital models of decentralized trust based on human beings and their natural trust. UTU's vision is to become the trust infrastructure for the entire Internet, replacing anonymous star ratings, reviews and ratings as the de facto trust mechanism in our digital lives.

UTU's mission is to bridge the gap between what we trust in real life and how we are asked to trust the web, making the Internet a safer and more trusted place to gather, share, work and transact. UTU uses social graph mapping, context-driven data, AI, and Oracles to develop trusted recommendations for users.