MBL, a MovieBloc token, is used for economic activity in the ecosystem:
Users watching premium content (TVOD)
Creators paying translators
Users donating to other participants (creators, translators)
Rewarding the users (illegal content report, film rating, film review).

Co-founded by Chris Kang, Jeffrey Jin, and Peter Kim, MovieBloc is a reverse ICO project driven by the Korean video streaming platform Pandora.tv. MovieBloc is a decentralized movie and content distribution platform.

MovieBloc's mission is to solve problems caused by the domination of the theatre and home entertainment industry by conglomerates with its blockchain technology. The creators will get a transparent revenue share, audience data, and equal screening opportunity; the viewers will access diverse films and content, and get rewarded for providing curation, subtitles, and marketing materials to the community. Currently, more than 100 movies and dramas have been screened. In the long run, MovieBloc aims to create the largest film ecosystem centered on participants.