The Fractal protocol is an open source protocol that aims to rebalance incentives to make the free and open Web work for everyone. It establishes a new balance that respects user privacy, rewards content creators and protects advertisers from fraud. We finally have the technology to do the job: blockchain provides an untrusted source of shared facts for mechanism design; Zero knowledge proof and differential privacy help to ensure user security. Decentralized identity and verifiable credentials give people ownership of their data.

The Fractal protocol helps keep user data where it belongs: in the hands of the user. It does this by helping users collect, collate, verify, and privately share data about themselves.

Fractal practical token FCL coordinates and unites the Fractal open advertising economy to all stakeholders. There are no profits, no dividends, no ownership, and no voting rights through tokens. Instead, we intend to use the tokens as the local currency of the agreement, powering the incentives embedded in the agreement.

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