The ATARI token is used as the medium of exchange for various ATARI products and services, including those of ATARI partners, within the ATARI network. ATARI tokens are also used for rewards, mortgage incentives, and ecosystem development programs.

Atari tokens are designed to provide easy-to-integrate, liquidity-focused, skill-based and casino accessible features. Atari aims for easy integration by making it easy for other developers to integrate Atari tokens into their games. The company focused on listing Atari tokens on as many platforms as possible so that token holders could easily exchange other currencies, with an eye to liquidity and trader experience. Atari Chain is also working on innovative games where users can play tokens against other players.