Before the U.S. midterm elections, media outlets such as CNN and CNBC have entered into commercial partnerships with Kalshi and Polymarket.

Odaily Planet Daily News: Before the U.S. midterm elections (November 3), media outlets including CNN, CBS News, Dow Jones, and CNBC have entered commercial partnerships with prediction market platforms Kalshi and Polymarket, citing election trading odds in their reports. Data from Dune shows that transaction volumes related to the elections on these two platforms amount to approximately $1.5 billion. CBS News announced Kalshi as its prediction market sponsor; CNBC disclosed that its collaboration with Kalshi involves customer acquisition sharing and minority equity investment; The Wall Street Journal features a Polymarket odds column on its front page. Fox and CNN stated they will not broadcast odds during their live coverage of election night.