According to BlockBeats, on July 23, four sources said that Amazon (AMZN.O) founder and CEO Jeff Bezos urged Prime Video head Mike Hopkins to completely overhaul the streaming service Prime Video, placing artificial intelligence at its core.
Internally known as "Lighthouse," the project will showcase Amazon's artificial intelligence capabilities to over 200 million Prime Video users. Sources indicate that Project Lighthouse is seen as a key initiative for Amazon to enhance its position in the field of artificial intelligence.
In addition, other artificial intelligence projects, such as years of upgrades to the Alexa voice assistant to provide more natural conversational responses, have had mixed results and are still operating at a loss.
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