Trump’s Media Company Enters into Bitcoin Treasury with 11,542 BTC Purchase

Bitcoin (BTC) demand continues to rise among forward-looking institutions. According to data revealed today by market analyst Crypto Patel, Trump Media and Technology Group holds 11,542 Bitcoin worth $1.3 billion in its financial balance sheet. In a regulatory filing disclosed today, the Trump media company bought 11,542 BTC valued at $1.3 billion in Q3, 2025. As per the US SEC filing, the company bought the Bitcoin tokens between July 1 and July 21 when the price of the digital asset was hovering at around $115k.

Trump Media Integrates Crypto into Corporate Treasury Strategies

The Trump Media and Technology Group corporation, the parent company of President Donald Trump’s Truth Social platform, is a firm that engages in social media and streaming services in the US. Its revelation of massive Bitcoin acquisitions highlights another milestone in the cryptocurrency industry, indicating seriousness among innovative companies leveraging BTC’s potential for money-making.

The Trump media firm took advantage of the market dip during that time to accumulate massive amounts of BTC tokens. The purchase effectively transformed the media company’s balance sheet into a crypto treasury. As further reported in the SEC filing, Trump Media also holds 756 million Cronos (CRO) tokens valued at $146 million in its balance sheet, bringing its total crypto holdings to $1.47 billion.

Based on the company’s Q3 financial statement, Trump Media’s total assets surged to $3.26 billion, a dramatic increase from $938 million in 2024. The catalyst behind this massive rise is the company’s new crypto holdings.

Despite the success, crypto volatility has affected the company’s current valuation. Since the end of Q3, BTC price has dropped 17% making the firm witness unrealized losses in its crypto reserves. According to the latest records, Trump Media is experiencing a $48 million loss on its BTC holdings due to the recent Bitcoin decline that has caused its price to currently hover at $102,539.

Ranked: Public Companies with Top BTC Holdings

The development by Trump Media showcases the continued increase in the number of institutions acquiring millions of dollars’ worth of BTC and holding them in their financial treasuries. Institutions use Bitcoin to enhance the performance of their balance sheets, as BTC holdings appreciate over time and strengthen companies’ financial standing.

As of today, November 8, 2025, the latest Coingecko metrics listed the top corporations holding the largest Bitcoin tokens. MicroStrategy is at the top of the list, with 641,205 Bitcoin holdings worth $65.5 billion. MARA Holdings followed with 53,250 BTC holdings valued at $5.44 billion. Metaplanet and Bitcoin Standard Treasury Company occupied third and fourth positions, holding 30,823 BTC and 30,021 BTC worth $3.15 billion and $3.07 billion, respectively. Trump Media and Technology Group ranked 7th, holding 11,542 BTC valued at $1.3 billion, trailing Bullish (BLSH.US) and Riot Platform.