India’s Wealthy Investors Are Choosing Crypto Over Stocks and Gold

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India’s high-net-worth individuals are rapidly shifting from traditional assets to cryptocurrencies. Recently, India’s leading exchanges have reported a sharp rise in interest from Indian family offices, amidst the ongoing global bull run.

Bitcoin’s Rise Fuels Confidence

The wealthy Indian investors are quietly shifting their money into digital assets like Bitcoin and Ethereum. The trend has shifted, especially after Trump’s return to the White House, which has boosted global crypto confidence.

With Bitcoin hitting above $120K and giving 90% returns in a year, crypto is now looking a lot more attractive than gold, stocks or bonds.

HNI Activity Spikes Across Top Crypto Platforms

A recent report from Moneycontrol reveals that platforms like Mudrex saw HNI trading volumes rise by 30% in just one week, hitting the $10 million mark. CoinDCX also saw a 25–30% increase in the average trade size by HNIs in July, up from ₹5 lakh in the previous month.

In fact, from January to June, more than 3,500 HNIs, family offices, and institutional players contributed nearly half of CoinDCX’s total trading activity. Their average monthly spot trading volume now exceeds ₹50 lakh.

A Clear Shift In Mindset

Most wealthy investors are leaning toward blue-chip tokens like Bitcoin and Ethereum. Tokens like Solana and XRP are also gaining traction. CoinSwitch co-founder Ashish Singhal notes that Indian HNIs are no longer just exploring crypto; they are diving in. The mindset has shifted from ‘Why crypto?’ to ‘How much and where to invest?’

Notably, Bitcoin ETFs have pulled in $70 billion in inflows and doubled in value to $150 billion in just 18 months, something gold has not achieved in decades.

Retail Investors Driving The Momentum

Although HNI trades are growing, retail investors are driving the real momentum.  Daily trading volumes have jumped sharply across major platforms. CoinSwitch saw a 3x jump in daily trading while CoinDCX’s daily volume rose 40% in July to $12.82 million.

Mudrex saw spot trading jump by 102% and futures trading rise 200% within just one week. Interestingly, over half of this came from meme coins like Doge, PEPE, and Shiba Inu, while the rest came from Bitcoin, Ethereum, Solana, and Ripple. ZebPay saw 60% of trades towards the buy side.

Many retail investors are entering or returning to the market, expecting more gains, while some are cashing out profits.

Major Obstacles

But India’s high taxes and uncertain regulations are still major obstacles that are pushing retail investors away. Experts note that simpler rules and better tax policies could drive even more interest.

Bitcoin’s explosive price rally sparked a lot of interest in India. Around $150–200 million was invested in just one week. Major activity took place between July 10–15, when Bitcoin crossed $116K. Experts predict that it could reach $140K–$185K by the end of the year.