Charles Schwab Enters Crypto War, Launching Spot Bitcoin & Ethereum Trading

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Charles Schwab, one of America’s largest brokerage firms with $10.7 trillion in client assets, is moving closer to offering direct (spot) trading in Bitcoin and Ethereum. Meanwhile, CEO Rick Wurster just confirmed Schwab will soon launch spot trading for Bitcoin and Ethereum, hoping to help clients keep all their money, stocks, bonds, and crypto in one trusted place.

Schwab Launches Bitcoin & Ethereum Trading

In a recent CNBC interview, Wurster noted that Schwab’s clients already hold significant exposure to crypto through exchange-traded products (ETPs), owning more than 20% of the entire ETP market.

However, crypto still makes up a small slice of Schwab’s total assets, roughly $25 billion out of $10.8 trillion. Schwab thinks giving them simple spot BTC and ETH trading “sometime soon” will unlock new growth.

The timing is perfect as rules for crypto are becoming clearer. The U.S. House recently passed the GENIUS Act , setting new rules for stablecoins. Along with relaxed restrictions from banking regulators, this has made it easier for companies like Schwab to move into crypto.

Competing With Coinbase

Schwab’s entry into spot crypto trading is aimed at challenging existing players like Coinbase. After listing Bitcoin and Ether ETFs and allowing related funds and options, adding direct coins is the next step.

Wurster stated that many Schwab clients currently store 98% of their wealth with the brokerage but keep a small portion of crypto with other exchanges. They would rather view everything, stocks, ETFs, options, and now coins, in one secure dashboard.

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Institutions Add More Crypto

The push toward crypto isn’t limited to Schwab. A March survey by Coinbase and EY-Parthenon found that 83% of institutional investors plan to increase crypto allocations in 2025, with altcoins like XRP and Solana emerging as favorites.

Another study found 90% are using or testing stablecoins. Schwab wants to be ready when these allocations shift from “experimental” to “standard.”

Profits Rise as Schwab Grows

Even though global crypto spot trading dipped last quarter, Schwab’s quarterly profit jumped 60%, EPS hit $1.14, client assets rose 14% to $10.76T, and trading revenue climbed 23% to $952M, partly boosted by heavy activity around new U.S. tariff news

For Schwab, crypto isn’t just an add-on anymore, it’s becoming part of its main business plan for the future.

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